Refining logos of Wikimedia Projects — a Brand Exercise(medium.com)

over 2 years ago from Nirzar P, Designer

  • Jonathan WidawskiJonathan Widawski, over 2 years ago

    Great point, I was thinking the exact same thing going through every new identity. While the designer focused on simplifying the brand, it feels like there is a lack of consistency regarding the aesthetic he was going for (minimalist, detailed) and the heritage he was supposed to keep from the former logo.

    Looking for example at Wikinews then Wikiversity, it looks like they come from two completely different icon sets.

    That being said, it's a nice projet, and definitely a good read

    0 points