OkCupid's Redefinition of "DTF"(adweek.com)

almost 3 years ago from PJ Rosa, Designer at VH1

  • Chloe SilverChloe Silver, almost 3 years ago

    I agree, with many of the examples the word works without the F (take the example directly below - "loss" instead of "floss") - but loses a bit of meaning. The layout of the type could have been treated better but I think the overall message is a good one. It's bold, emotive, and brings some happiness/lightness back into the world of swipe-dating.

    0 points