Site Design: Huge(hugeinc.com)

2 years ago from Nic Trent, Lead Designer

  • Nic TrentNic Trent, 2 years ago

    That “dated swag” was around on the last site... Pretty nitpicky critique to pull from literally, one small image on the site.

    The entire site feels cleaner with much smoother interactions. The hover on the logo and super-fast page transitions on the menu hovers are very cool interactions.

    When the old site launched it was totally innovative, this one doesn't have the same initial impact, and almost feels like a site refresh. Perhaps a certain 'edge' was lost as some of the big players at Huge left to start http://work.co ?

    1 point
    • Mattan IngramMattan Ingram, 2 years ago

      Well it's the page and images that represent the redesign (and oddly seems to focus on swag alone), and I'm familiar with Huge's other work. Also according to that very page it says:

      So when we began to redesign our website, it was about more than just putting a new coat of paint on our digital doorstep. We used it as an opportunity to refine all of our collateral—from our business cards and tote bags to our Keynote presentations and business-development materials

      So apparently the swag is new.

      I do like the hover on the logo and navigation, however I vaguely remember that being there on the last site already?

      I definitely feel like some edge was lost.

      1 point