Site Design: Huge(hugeinc.com)

2 years ago from Nic Trent, Lead Designer

  • Mattan IngramMattan Ingram, 2 years ago

    I hate to do this but...eh. I much preferred the big centered H look. This doesn't feel very interesting or new.

    The scroll-jacking on the home page is really annoying (which does load quite fast, nice job there), and I found myself constantly fighting it trying to quickly get back to the top.

    The content on the home page doesn't really differentiate itself from slide to slide. The photos are fairly blurry on my non-retina iMac, and the photos themselves aren't very interesting or engaging.

    I checked out the page for the new design, and the swag shown near the bottom is all really bleh copy filled with commanding language and a dated sound:

    Side Hustle

    Why was this word ever popular?

    Make excuses things.

    Fuck you, it's magic.

    Binge make.

    I was here before it was cool.

    Drink coffee. Make stuff. Repeat.

    No amount of coffee will prevent the yawn. This sounds like a bunch of tired marketers trying to sound millennial.

    The technical execution is excellent (except scroll-jacking), but the feeling it gives me is bland and yucky. I can't claim to be a better copy-writer or designer, so take the critique as you will.

    5 points
    • Nic TrentNic Trent, 2 years ago

      That “dated swag” was around on the last site... Pretty nitpicky critique to pull from literally, one small image on the site.

      The entire site feels cleaner with much smoother interactions. The hover on the logo and super-fast page transitions on the menu hovers are very cool interactions.

      When the old site launched it was totally innovative, this one doesn't have the same initial impact, and almost feels like a site refresh. Perhaps a certain 'edge' was lost as some of the big players at Huge left to start http://work.co ?

      1 point
      • Mattan IngramMattan Ingram, 2 years ago

        Well it's the page and images that represent the redesign (and oddly seems to focus on swag alone), and I'm familiar with Huge's other work. Also according to that very page it says:

        So when we began to redesign our website, it was about more than just putting a new coat of paint on our digital doorstep. We used it as an opportunity to refine all of our collateral—from our business cards and tote bags to our Keynote presentations and business-development materials

        So apparently the swag is new.

        I do like the hover on the logo and navigation, however I vaguely remember that being there on the last site already?

        I definitely feel like some edge was lost.

        1 point