Can IBM Plex topple Helvetica?(typemag.org)

over 3 years ago from Doğan URAL, Multidisciplinary designer. Specializing in UI design.

  • Hamish TaplinHamish Taplin, over 3 years ago

    Nope. Helvetica is a brand in itself. It's a cultural icon with the weight of Swiss design history behind it. IBM's corporate typeface isn't going to be able to soak up that kind of narrative in the way Helvetica has over the decades it's been around.

    14 points