Eli Schiff and Mike Rundle on Dropbox Rebranding(elischiff.com)

3 years ago from Mike Rundle, Designer, Engineer, Writer @ Flyosity

  • Kris JonesKris Jones, 3 years ago

    The discussion about Dropbox being a commodity and that it doesn't need an expressive brand, the new brand doesn't match the boring business of storage, etc., annoys me. The commodification of cloud storage will ruin dropbox if they don't figure out how to be more than a commodity. Adobe, Apple, Microsoft, and Google all offer storage as a feature of their platforms.

    When we look at Dropbox, we see it only as it has ever been. But inside of Dropbox, people know the long term strategy. There are products being developed that we don't know about. It makes sense that they are moving away from commodified cloud storage because that business will soon become just a feature.

    5 points
    • Interested Curious, 3 years ago

      I agree here, I already only use dropbox when forced to because "cloud" based storage is offered by every major player, and once a social engine decides to do one, well all of these smaller guys are out.

      0 points