Eli Schiff and Mike Rundle on Dropbox Rebranding(elischiff.com)

3 years ago from Mike Rundle, Designer, Engineer, Writer @ Flyosity

  • Max Quinn, 3 years ago

    In short they slate it, but for the right reasons rather than the usual 'the designers really fucked up here'.

    After getting the unavoidable jokes out the way, they go in depth on the politics that bring about things like this, the different type of designers and stakeholders that will be part of the decision, the relationships between in house and agency, product and marketing etc. Then talk about what's next and how it effects things a bit.

    Really interesting discussion.

    2 points