The Wirecutter redesign(thewirecutter.com)

almost 2 years ago from Ethan Turkeltaub, Web Developer at Oak Studios

  • Yitong ZhangYitong Zhang, almost 2 years ago

    I'm actually a little sad that none of the original branding was carried through. It was one of the few warm-colored tech websites out there, and fit perfectly with the tone of the site.

    For me it was a perfect place for people who like gadgets more for the benefits they bring to their life, and less for the tech itself.

    This new design is too on trend and masculine. Almost like engadget.

    Also, the bold Serif is kinda hard to scan.

    Overall, very well executed, but misses the point a little

    3 points
    • Kyle D, almost 2 years ago

      Totally agree! I miss the warm, welcoming, muted design of the old site. :(

      It didn't try to be flashy, just effective. Now the broad swaths of whitespace, bold fonts and accent colors all demand my attention away from the products they are trying to promote.

      2 points