Kickpush - Product design studio // Fresh new site (kickpush.co)

over 3 years ago from Alex Deruette, Co-Founder & Creative Director at Kickpush

  • Austin Knight, over 3 years ago

    Just logged into DN for the first time in months to tell you all that I love this design. A few things that stood out to me:

    • Bold copy: "We don't even like the internet" and especially "Hating each other since 2010". You really went for it.
    • Shadows and colors: Your use of both is perfect. The dark red headlines are especially nice.
    • Product shots: The monochromatic devices paired with moving animations of the product is really nice. Calling attention to what matters, and it looks super premium.
    • Award above the VR app: Really strong but subtle social proof. I think that's a theme for the site. You're showing impressive design work, but in a humble and understated way. You aren't bragging, you're just being real.
    • New business email address: I like that you have it going directly to a person, whereas the general contact is just "hello". Implies a special level of personal service for those that work with you.

    I think your next big area of opportunity is in the case studies themselves (and the Projects page). The full height card-based structure of your case study layout is limiting your content, and you're leaning heavily to the visual side, when I know there is a bit of a story you could be telling as well. I would honestly follow a similar structure to what you used on the home page, but in your case studies. Normal scroll, strong product shots, bold and short text to tell the story.

    Excellent site though. I'm a fan.

    3 points
    • Sam SolomonSam Solomon, over 3 years ago

      Fantastic site. I agree with everything you said except:

      Bold copy: "We don't even like the internet" and especially "Hating each other since 2010". You really went for it.

      My first impression is they were doing industrial product design—if they were designing blenders and chairs it would have been a fantastic line.

      Also, I like the thicker fonts. Too many sites using the thin or hairline weights, which make things difficult to read.

      0 points
      • Austin Knight, 3 years ago

        My first impression is they were doing industrial product design—if they were designing blenders and chairs it would have been a fantastic line.

        I actually thought the same thing. It's a line that feels a bit out of place, but as I went through the site, I started to think that was their intention. The copy is purposefully contrarian. It gives a "serious about not taking ourselves too seriously" kind of vibe. I agree that home page headline could be super confusing for a first time visitor though.

        0 points
    • Alex Deruette, 3 years ago

      Thanks man, really appreciate the time you spent giving us feedback. This is what keeps us going and we can't thank you enough for the support ✌️

      1 point