Apple is really bad at design(theoutline.com)

4 years ago from Pierre B.

  • Jan SemlerJan Semler, 4 years ago

    What i am missing on this post is why Apple is doing something like that? Its just an article where somebody is simply whining about that apple design is no more.

    Why the notch??? This is really simple if you think about it. Everybody is doing this frameless screendesigns of apps in a "futuristic phone" and is showing them around different platforms. You all know them, they are all frameless.

    Yeah, thats what we want! - Apple Marketing

    So there we are in the marketing department of Apple, they sitting there and thinking about how the iPhone 10 will look like. So they say: "Hey our research department find that on dribbble/behance this "futuristic smartphone" with a frameless screen. We should do that.

    Couple of months later, at the hardware development department of Apple. Jony Ive shows how the design should look like. No Notch, totally frameless, a piece of art.

    The hardware developers work hard to integrate all the camera sensors behind the "Super Retina Display". They can't do it. Fingerprint sensor behind the screen, they can't do it.

    The Idea of the Notch is born.

    The question is, would it be better to wait and finish the product, no everybody knows that every year there will be a new innovative smartphone.

    "Apple Design" is not driven to find the best solution or to create the best and fitting design of something, anymore. No, Apple is now, again, Marketing driven...

    You see it in different versions of there main products, Small Phone, Big Phone, Small Tablet, Big Tablet. iMac, iMac Pro, Mac Pro, Macbook Pro, Macbook.

    Thats why we find more and more flaws in design. They do not focus on that one product, they focus on what people wants...

    10 points
    • Thomas PalumboThomas Palumbo, 4 years ago

      So they say: "Hey our research department find that on dribbble/behance this "futuristic smartphone" with a frameless screen. We should do that.

      You think Apple go on dribbble and behance to get ideas for what form factor their next product should be?

      12 points
      • Jan SemlerJan Semler, 4 years ago

        No i don't think that, but everybody needs to get inspired somehow, right? But why do we need a frameless smartphone? This is not really something that makes the phone better, right? All i want to say is: that everything regarding some of the apple productions are not driven by innovation anymore, but more on competition. Every "new feature" is not an innovation anymore it is more an attempt to create an distinction from the competition. Thats why some Apple products are more driven by marketing than by innovation. It will always result in different formfactors, prices and so on. Apple was always the company with just one product in a segment and not one with many...

        0 points