Stop doing user interviews. Start having conversations.(medium.com)

over 3 years ago from Nicola Rushton, Product Designer & Researcher

  • Zach HubbardZach Hubbard, over 3 years ago

    I mean, wouldn't be like a job interview? A good job interview you'll have some key questions and talking points, but to be successful it's more of a frank discussion?

    Because you need to make sure you stay on point and find information you're looking for, but still discover other user needs.

    Plus, the users I work with are incredibly passionate about their jobs, so they tend to have very strong opinions for or against our products, so we can have extremely detailed conversations.

    I really want to meet the person who treats a user interview like an interrogation.

    0 points