Pastel(usepastel.com)

2 years ago from Philip Lester, CEO @ Dreamten & GiveForms

  • Aloke Pillai, 2 years ago

    Thanks Mattan. Any thoughts on our illustration style? Hoping to spend some more time explore taking advantage of that style.

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    • Mattan IngramMattan Ingram, 2 years ago

      The illustration at the top is great, but overall the aesthetic feels too "clean" and you don't use any illustrations like that elsewhere.

      I'd try adding a couple more illustrations and perhaps taking some inspiration from actual pastel crayon material and how it sort of smears and crumbles a bit at the edges.

      I think a hint of texture like that could do a lot to make things stand out from other white-space heavy brands.

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