Above the fold is a myth(abovethefold.fyi)

4 years ago from ChrisArchitec t, webdev, ops & solver of things

  • Simon DuncanSimon Duncan, almost 4 years ago

    Was it a larger % and a smaller total number? Or were both metrics larger?

    2 points
    • Brendan Appe, almost 4 years ago

      As I remember (though this was a long time ago) more sign ups where achieved by placing the call to action below the fold.

      The point I was trying to get to was why we still had to deal with clients demanding everything be scrunched up above the fold, even after educating them of this. We dealt with marketing departments, and the only metric they cared about was click-through from their promotional pages.

      Getting people to complete the sign-up process was somebody else’s problem (probably the product owners).

      3 points