Yes, and it's great! Accessibility standards are being adopted as digital design has matured to utilise them as an opportunity to reach the widest audience possible, instead of viewing them as a roadblock/constraint.

Better testing tools (Chrome a11y audit, pa11y etc.), along with clearer communication of WCAG etc. has made it easier for designer and developers to integrate accessibility into their workflows.

I am of the view that accessible digital design that prioritises universal design principles is the most effective way to ensure a product is useable/understandable by the most people., which is ultimately our primary objective right?!