What is it with dribbble and nike shoe UIs?(twitter.com)

almost 5 years ago from Renato Castelo, Digital Product Designer

  • James Young, almost 5 years ago

    It's not that difficult to piece together.

    Nike have a lot of great media assets easily available for anyone to play around with and a culture of experimenting with different ways to do stuff so it's not a massive stretch to think that although these are just speculative and "fun" dribbble shots, that Nike would potentially commission an agency or freelancer to do something a little out-there.

    That said, there's a lot of old fashioned like hunting going on with this sort of shot but again - it's not a mystery as to why - the more likes and views you get, the higher your profile becomes on what is a busy site and the more leads you'll generate for work.

    I saw this a while back about the recruitment process at Nike which might be an interesting related bit of content for those who've not seen it - http://www.vanschneider.com/how-to-get-a-design-job-at-nike/

    15 points
    • Renato CasteloRenato Castelo, almost 5 years ago

      I understand the whole trying to get more likes with it and so on. But can someone really get worthy work proposals with it? I mean, even fake weather apps give more insights into someone skills and creative process than this.

      For me, this kind of shot just screams lack of creativity/originality, as is borderline a copy and paste.

      3 points
      • Zach HubbardZach Hubbard, almost 5 years ago

        I think it can definitely work. If something is a ripoff of a popular item/style, it still sells. I mean, look at energy drinks, there's Monster, Red Bull, Rock Star, and dozens of even smaller brands. There's little to no variation, and doesn't seem truly relevant. But a lot of those are multi-billion dollar companies.

        Maybe a designer mimics a popular/trendy style, gets a little Dribbble buzz, they get found by a potential client easier, and then boom business. Or there's the original designer who "invented the Nike pop-up card style" and then a dozen imitators. The original designer charges say $1,000 an hour. The mimic charges say, $100 an hour. Hmmm... I'm a small business owner, who will I use?

        The key would be gain popularity, gain traction, and be the first thing a potential client can find.

        1 point
        • Renato CasteloRenato Castelo, almost 5 years ago

          I see. Although I feel this to be a waste of talent, I can the understand the rationale behind this perspective.

          Thanks for adding to the discussion :)

          0 points
    • Account deleted almost 5 years ago

      Nice article, never saw it before!

      0 points
    • Dean HaydenDean Hayden, almost 5 years ago

      …plus most people like shoes. It's a subject that resonates with everyone. Trying the same with IKEA furniture wouldn't get as much traction.

      0 points