The Psychology Principles Every UI/UX Designer Needs to Know(blog.marvelapp.com)

over 2 years ago from Thanasis Rig, UI Designer @European Commission

  • Kurtis Morrison, over 2 years ago

    IMO, cognitive load is the most interesting one here - it's such an underrated factor. I see it happen all the time that sites overload the user with information, often also asking them to do way too many different things.

    1 point
    • Thanasis RigThanasis Rig, over 2 years ago

      Very true, don't know exactly why but I believe Cognitive Load is overlooked in many cases!

      0 points
    • louie solomonlouie solomon, over 2 years ago

      I heard a talk recently that used a great analogy about how cognitive load can be thought of as fuel. Your users only have so much fuel they can burn before they run out

      The point being that a feature of your product should require as little fuel as possible to be used for its intended purpose.

      1 point