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AMA: Framer Team On Framer 2.0, The Complete Product Design Tool

over 6 years ago from Asha Indralingam, Content Strategist @ Framer

  • Colm TuiteColm Tuite, over 6 years ago

    Congrats on the launch guys, I'm consistently impressed by the quality of your work.

    For years now, I've been puzzled by the approach all major design tools have been taking. Sketch, Figma, Adobe XD, Marvel Canvas and now Framer, all function by having the user draw arbitrary shapes on an artboard.

    At worst, this leads to massively inconsistent pictures. At best, beautiful pictures which are extremely limited in their application and ultimately disposable.

    Recently, we've seen huge advancements from Airbnb's React Sketchapp, though this leans heavily toward the technical side. I've always thought Framer were best positioned to solve this problem in a visual way.

    Do you think there is much value in having designers and developers both working on the same production assets? Or do you think there will always be a lot of value in designers working with throwaway prototypes and mockups?

    0 points
    • Koen Bok, over 6 years ago

      So I think the question here always is efficiency vs idea constraints. On one hand, you don't want to do double work, so when your prototype is done you don't want to rebuild the parts that are already there.

      But on the other hand you don't want to be constrained by writing production code that is fast, readable, multiplatform, etc in the idea phase. So for now we're optimizing for the latter. Until that changes.

      1 point