How do you come up with business / apps / startup names?(

over 4 years ago from Michael Frankland, web stuff maker

  • Rick Martin, over 4 years ago

    The name must pass two tests:

    1. The Telephone Test (aka the 'crowded bar test'): You should be able to communicate the name over the phone without having to spell out the letters or explain weird quirks (like it's the word 'Flicker', but without the 'E')
    2. The T-shirt test: The name and/or logo should be cool enough that you would wear it with pride (or at least, without great shame) on a t-shirt.

    That's it.

    0 points