The $1.5m napkin: Paula Scher’s 5 minute logo(medium.com)

over 4 years ago from Kieran Rheaume, Pretend designer and product person

  • Nice ShoesNice Shoes, over 4 years ago

    Generally this articlen is right. However, it wasn't $1.5 million for the logo. It was for the logo and the entrie brand collateral that came it. Which took 100s of hours.

    Most of our best ideas come to us quickly. It's the selling and bringing to life that earns us our wages.

    5 points