RNC Testing Booklet - Results from 300+ A/B Tests on DonaldJTrump.com(gop.com)

over 3 years ago from Jon L, Design Entrepreneur

  • Adil MajidAdil Majid, over 3 years ago

    Ha - I'm surprised that the two-thumbs-up images of Trump consistently performed better than their other options. I never liked/understood that pose.

    1 point
    • Jon LJon L, over 3 years ago

      Exactly! The most positive and aspirational images performed the best.

      The RNC data team spent a lot of resources trying to figure out where to target their digital efforts. That's the report I want to see next.

      1 point