• Catleah Cunanan, 3 years ago
    • A Mind For Numbers (Oakley), it's really about how people learn & think
    • Neuroeconomics (it's a text book, but the sections on behavioral psych/ decision making/ physiology of the brain)
    • Science & Human Behavior (Skinner)
    • Why We Do What We Do (Duhigg)
    • Decoding the New Consumer Mind: How and Why We Shop and Buy (Yarrow)
    • Thinking Fast, Thinking Slow
    1 point