• Ryan Martin, over 3 years ago

    I spent ages trying to learn processes and methodologies; should I learn to code? Do I need to do more testing? Do I need more features? Do I need to carve out more time for myself? Write more? Find more inspiration? Steal more?

    The thing that changed the way I thought about everything was a simple maxim:

    Ultimately the user experience is the product/service that the users engage (or don't engage) with at the end of it all.

    As Dirk explained really well - everything else is just a tool to get you there. Wireframes and prototypes aren't the user experience, just communication tools.

    This idea, challenged me to focus on greater collaboration, creating shared understanding across teams, less documentation, more experiments and learning. A lot of Lean UX stuff.

    As I work for an agency I started to spend a lot more time 'thinking business' and helping clients set themselves up to build successful experiences (based on these principles), as ultimately, that'll make the UX work I do, more successful

    1 point