• Philip LesterPhilip Lester, 3 years ago (edited 3 years ago )

    I've noticed that nearly all design case studies fail to answer a seemingly obvious question... What are the results of the work?

    Did the work:

    • Improve conversions?

    • Increase DAU?

    • Increase traffic?

    At the end of the day, our job is not simply to create pretty things to look at, but to use design to produce business results for our customers/employers. As designers I think we all should be looking deeper into specific numbers to make a compelling business case that helps justify our roles.

    4 points