VSCO — A Community for Expression(vsco.co)

7 years ago from Max Lind, sometimes Maxwell

  • Connor Tomas O'BrienConnor Tomas O'Brien, 7 years ago

    I love VSCO's Lightroom packs, but I've gotta say that their value proposition gets more and more muddled with each redesign. Are they pivoting to become a media company... or are the articles designed to showcase the work of VSCO customers/users? Are the articles (VSCO Originals) the new product, or an ad for the product (VSCO Cam)?

    I understand that deliberate obscurantism is, in a way, part of VSCO's brand, but it's beginning to feel like a bit of a crutch for a company that isn't quite sure how to move forward.

    1 point