Ask DN : What is your definition of a 'Lead' ?

5 years ago from Tom Good, Lead Experience Designer at Hugo & Cat

  • Carlos SousaCarlos Sousa, 5 years ago

    It depends how your company's projects are run. For instance, where I work I'm Lead UX on some projects, while other senior designers are Lead UX on other projects. Since we are part of a company group, there is the Group UX Lead where UX 'recommendations' come from but each UX Designer has the freedom of deciding how things are done, through user testing, user research, analytics, etc.

    In terms of skills you have to have great communication skills, being able to express users' point of view, elaborate on how deep the problem is and what can be done to solve it, is a major part of being a good UX designer. Another key skill is being able to map user journeys to uncover potential pain points, being able to read quantitative data and produce qualitative data through user testing and research. You'll need this to justify your decisions.

    Lastly using the right tools for the right tasks, this skill is not major but helps a UX designer on the longer run. Quick wireframing and prototyping tools to focus on what really matters, putting things in front of users.

    If you are looking at being the head of UX then all these skills are pretty much useless to you. The head of UX will manage people and projects, you want management skills like project prioritisation that favours product/service development where the business KPI's are met. Another good skill of a head of UX is being able to keep the UX team happy and motivated, bring them to workshops, invest on good software and hardware. Happy team = fresher and better ideas.

    Very crude explanation but you'll get an idea, hope it helps.

    3 points
    • Tom Good, 5 years ago

      Thanks I like your definition!

      So 'Lead' isn't the title you have, more your role within the project team? Does it get confusing to have Project Lead and Group UX Lead both having the term 'lead' ? :)

      0 points