"Our use of the ‘Brandon’ typeface didn’t give us a strong voice and it’s over-use by many startup companies meant it could never be our own."
"... so we used a geometric sans-serif to try and stand out from the crowd" they neglected to add.
Seriously though, it's great work, and a lovely case-study. The characters are my favourite bit, I adore the personality and care that has been given to them, and how they reflect the core brand tenets. Clearly an absolute sh*t tonne of work has gone into this, and the results speak for themselves.
"... so we used a geometric sans-serif to try and stand out from the crowd" they neglected to add.
Seriously though, it's great work, and a lovely case-study. The characters are my favourite bit, I adore the personality and care that has been given to them, and how they reflect the core brand tenets. Clearly an absolute sh*t tonne of work has gone into this, and the results speak for themselves.
Top work!