Monese — Rebranding a digital bank: The story behind our new look(medium.com)

over 5 years ago from Joe Allison, Product Designer

  • Tom WoodTom Wood, over 5 years ago

    "Our use of the ‘Brandon’ typeface didn’t give us a strong voice and it’s over-use by many startup companies meant it could never be our own."

    "... so we used a geometric sans-serif to try and stand out from the crowd" they neglected to add.

    Seriously though, it's great work, and a lovely case-study. The characters are my favourite bit, I adore the personality and care that has been given to them, and how they reflect the core brand tenets. Clearly an absolute sh*t tonne of work has gone into this, and the results speak for themselves.

    Top work!

    2 points