• Alec LomasAlec Lomas, 2 years ago (edited 2 years ago )

    Right, but logos != branding. For many organizations, yes, a more extensive, thought-out, robust branding is necessary. However, for some organizations, a simple icon logo to add to existing work or to use as a cornerstone to build off of is not inconceivable. For example, you could plug that pug logo into the PugJS site and it would immediately improve (give them?) their identity.

    If someone wanted to give me $500 - $1200 for some icon/hypothetical logo I made for fun or practice or whatever, I'd sell it to them. That's very different from someone coming to me asking for branding, or asking me to design a logo specifically for their company. It's at that point that you begin to put tremendous thought and effort into creating a logo, palette, guidelines, etc. into place for that specific brand. And for that, you should charge. You should charge a lot.

    3 points