Steve Jobs - Courage(youtube.com)

4 years ago from Joe Blau

  • Marc EdwardsMarc Edwards, 4 years ago

    If you want the easier pairing and better quality audio, and potentially other features, you need the W1. Saying manufacturers can use Bluetooth is a bit disingenuous — they can, but they can’t compete with Apple’s solution. And that’s the point. Apple has created a situation that’s not a level playing field, where it was previously using the normal headphone jack and Bluetooth.

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    • Stuart McCoyStuart McCoy, 4 years ago

      Yes, but it's still bluetooth at its core and there's nothing stopping a company from improving their audio quality over Bluetooth as well. Apple hasn't cornered the market in better audio quality for wireless and kept everyone else from doing the same. Sure, some company might be able to license the W1 chip but as far as I know Apple isn't offering this solution to competitors (see https://9to5mac.com/2016/09/12/apple-w1-chip-how-it-works/)

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      • Marc EdwardsMarc Edwards, 4 years ago

        Yes, but it's still bluetooth at its core and there's nothing stopping a company from improving their audio quality over Bluetooth as well.

        I guess we’ll find out in time, but the keynote suggested software changes on both sides — the headphones and the phone itself.

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