AMA: Vox Product Accessibility Guidelines

4 years ago from ally palanzi, senior front-end engineer, vox media

  • Yitong ZhangYitong Zhang, 4 years ago

    Hey y'all, thanks for doing this AMA — and for kicking ass in general at Vox!

    My question: how do you think about ad blockers? As someone who regularly uses one, I've seen sites like Wired and Forbes putting up ad block walls for me.

    I understand the business need, but walls seem like a pretty ham-fisted solution. Are you guys looking into other avenues?

    4 points
    • Tate TTate T, almost 4 years ago

      Hi there, great question! I can help answer this one. Ad blockers are a result of people fighting back against bad practices -- there's room in all parts of the industry to improve standards, thoughtfulness, and security. We don't have ad block walls on our sites, and we don't have plans to in the future. We actually pioneered a new type of ad and placement in response to interstitials, one that I think is more thoughtful -- we call it Prelude.

      At Vox Media, we're always working on making better ad experiences -- we've got a Revenue team that's super passionate and amazing to work with. Shout out to everyone making Revenue better:

      Pam, Alisha, Brian, Megan, Heather, Drew, Winston, Casey, Messay, Steve, Guillermo, Scott, Matt, Ngan, Marvin, Nate, Josh, Kat, Constance, Alesha, Jack, Victor, Kevin, Corri, Ian, Jacqueline, Drew, Briar, Emily, Andrew.

      5 points
      • Yitong ZhangYitong Zhang, almost 4 years ago

        Thanks for the quick reply, Tate! I actually just applied for a position on the revenue team haha. Fingers crossed that my name appears in that list one day!

        On the topic of Prelude: it's a good experience, but wouldn't it still get blocked by ad blockers? Is the hope that by improving the experience of ads, people will gradually uninstall their blockers?

        If so, is there consideration for making Prelude accessible to other sites as well?

        0 points