Why do we have pull quotes on the Web?(adactio.com)

over 3 years ago from Russell Heimlich, Lead Web Developer at the Pew Research Center

  • Calum SmithCalum Smith, over 3 years ago

    To be honest, I find pull quotes pretty annoying in printed magazines too, but I can at least see the justification for them there: if you’re flipping through a magazine, they act as eye-catching inducements to stop and read (in much the same way that good photography does or illustration does).

    The implication here is that people don't ‘flip through’ websites the same way, but I would argue it’s done at least as much, if not more. I also suspect they may just be eye candy inserted during design, making it look more interesting at a glance.

    1 point