• Alicja ColonAlicja Colon, over 3 years ago

    Well, Heath, this is my fav question yet asked. It could be that it's directly related at me, or your moral high role abstaining from "STD photography" - but more likely the former.

    First is concept... it needed to be simple enough to further the idea of the product, but also be unique in that it didn't step on another product photo's toes. I reach out to others for concepts, but ultimately the designer of the pin is the Creative Director of the shoot.

    Second is production of sets... props, backgrounds, colors, it's all considered. Some propers are made out of fake blood, others out of paper. Many times the concept is figured out but it takes lots of iterations on executing with with set to find a solid direction.

    Third is lighting .... light is part of the story. The angle, the modifiers - again this is iteration.

    Lastly - post production. Few of the product shots were simple edits and retouching, while others are composites.

    I've broadcasted the production of Untitled-1.ai on Twitch, if you're interested: https://www.twitch.tv/alicjacolon/v/81756054

    2 points