• P GBP GB, 4 years ago (edited 4 years ago )

    Looks like it's well executed, thats unlikely to stop it from failing though.

    People don't care about discovering new music, unless they're really into music. The average consumer doesn't want to find new tracks every day. These apps don't have mass market appeal.

    If you're going for the niche of those proper music types that do want to discover new tunes every day then you've probably done a nice job of it though, I guess it's a question of what scale you reckon you'll get to.

    1 point
    • Cody SanfilippoCody Sanfilippo, 4 years ago

      That's a pretty sweeping statement you're making there. What is your basis for saying that people don't care about discovering new music? Everyone I know loves finding new music. I love it, too. Pandora, the music discovery service, competes with the biggest streaming on-demand services.

      A good system for music discovery is something Spotify and Apple Music are clamoring for. A service that does it well will absolutely kick ass.

      3 points
      • P GBP GB, 4 years ago

        What is your basis for saying that people don't care about discovering new music?

        Research, experience, seen it for myself, the trail of failed music discovery apps. Take your pick.

        I worked for a company who based their entire pitch around Music Discovery and Social. They failed for many reasons, but one that became apparent a bit too late was the idea that music discovery isn't something with mass market appeal.

        I literally sat in meetings with people who have worked for major record labels for their entire careers, hired in for their music industry knowledge and experience sat telling us 'Music discovery isn't going to work - people don't want it, you need another hook'.

        Everyone I know loves finding new music.

        Yes. You love finding new music, so do some of your friends. Others say they do because the rest of you do, but they probably just wait for you to share it with them. You care more about music than the average person.

        A good system for music discovery is something Spotify and Apple Music are clamoring for. A service that does it well will absolutely kick ass.

        No, they're building 'good' systems or ideas around music discovery and then not getting much traction form their already engaged userbase, but yeah, maybe Apple and Spotify are just failing to execute it properly, that must be it.

        You can believe that music discovery is something that needs 'fixing' or 'disrupting' or whatever else if you want. You can take the fact that a few people you know 'love finding new music' as evidence that enough people around the world do to support a mass market product to do so if you want. It's fine. You can suggest that the reason no music discovery service has 'made it' is because no one has executed it properly if that floats you boat, it's not my problem.

        0 points
    • Sam Piggott, 4 years ago

      Absolutely. Hand on heart, I think we stumbled into building the product a little naïvely at first. We initially wanted to cater it to an audience that was definitely more into hardcore discovery (5-7 new albums a week); but we're pretty quickly discovering that there's a massive range of use cases; simply put, everyone seems to discover music in totally different ways!

      For us, this version of Combo.fm is definitely more of an MVP. We wanted to get something out the door in a matter of weeks and get it immediately into testing - and through that, we've come to some plans for the near future to distribute content in a way that will appeal to a wider audience (we hope!).

      Cheers for the feedback Ben! It'd be really great to hear your thoughts in the future when we've got some of the aforementioned plans in the form of a beta, actually :)

      2 points
      • P GBP GB, 4 years ago

        Awesome, it's really important to come to that realisation early on. As I said, you've executed this well for an MVP, just be prepared for a struggle to gain any really significant traction - plans around content etc. that aren't just about 'discovering new music' are a must have.

        I'd be happy to have a look at your Beta, I've got experience in this area - all of it negative. I can certainly help with what not to do! ;)

        0 points