Pentagram designs new logo and identity system for Mastercard(creativereview.co.uk)

over 3 years ago from Benjamin Alijagić, Designer/Developer

  • Nicholas Windsor Howard, over 3 years ago

    (Also posted on the other MasterCard logo thread.)

    The 1996 logo's "color comb" and more trustworthy, formal, professional typeface lent MasterCard a more distinct personality and portrayed it—appropriately—as a behemoth corporation who works hard to handle people's money securely. I have yet to hear a thoughtful justification for replacing it with a more generic, less fitting, "radically simple" (to what end?) sequel. Would anyone care to debate or discuss with me?

    0 points