(Also posted on the other MasterCard logo thread.)
The 1996 logo's "color comb" and more trustworthy, formal, professional typeface lent MasterCard a more distinct personality and portrayed it—appropriately—as a behemoth corporation who works hard to handle people's money securely. I have yet to hear a thoughtful justification for replacing it with a more generic, less fitting, "radically simple" (to what end?) sequel. Would anyone care to debate or discuss with me?
(Also posted on the other MasterCard logo thread.)
The 1996 logo's "color comb" and more trustworthy, formal, professional typeface lent MasterCard a more distinct personality and portrayed it—appropriately—as a behemoth corporation who works hard to handle people's money securely. I have yet to hear a thoughtful justification for replacing it with a more generic, less fitting, "radically simple" (to what end?) sequel. Would anyone care to debate or discuss with me?