I think that's what the fate we designer always face aren't we?.
After dozen or even hundreds of design iteration and exploration which span several days and weeks, we often found that the best design solution is somehow just a simple one we ignore at first because it's too plain and looks like anyone could have done in Keynote. It always pains me when someone see my simple logo/application and said that I didn't give it my all, or didn't try hard enough.
That's from my experiences, but I think a lot of you guys share this same sentiment.
But yeah, I still agree that Pentagram's work doesn't really caught my eyes in term of eye candy or design revolution. It is plain and boring, but I cannot denied that it is practical to use, and act more like a solid foundation for any further design development along the way.
I think that's what the fate we designer always face aren't we?.
After dozen or even hundreds of design iteration and exploration which span several days and weeks, we often found that the best design solution is somehow just a simple one we ignore at first because it's too plain and looks like anyone could have done in Keynote. It always pains me when someone see my simple logo/application and said that I didn't give it my all, or didn't try hard enough.
That's from my experiences, but I think a lot of you guys share this same sentiment.
But yeah, I still agree that Pentagram's work doesn't really caught my eyes in term of eye candy or design revolution. It is plain and boring, but I cannot denied that it is practical to use, and act more like a solid foundation for any further design development along the way.