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Pentagram designs new logo and identity system for Mastercard(creativereview.co.uk)

almost 7 years ago from Benjamin Alijagić, Designer/Developer

  • Ross Gehm, almost 7 years ago

    I think it looks great in application, especially on digital mediums. However, I would be lying if I didn't say that it pains me to see work such as this coming from firms such as Pentagram. It is not cheap to have Pentagram work on your brand. With that said, it's painful to see work coming from such firms that a Freshman Designer could have done in Keynote.

    11 points
    • Dragoș Jurca, almost 7 years ago

      Some other branding projects in Pentagram's portfolio have the same feeling.

      0 points
    • Dominic SebastianDominic Sebastian, almost 7 years ago

      The most impressive part of Pentagram projects is normally how well they bring something simple across an entire design system. A brand as big as Mastercard has 100s of touch points with users across every language and culture - so while the logo is so simple, maybe unimpressive - I think what you pay for with Pentagram is how that then works across with the brand across everything it touches. Definitely not something a freshman designer is capable of.

      11 points
    • perfume lperfume l, almost 7 years ago (edited almost 7 years ago )

      I think that's what the fate we designer always face aren't we?.

      After dozen or even hundreds of design iteration and exploration which span several days and weeks, we often found that the best design solution is somehow just a simple one we ignore at first because it's too plain and looks like anyone could have done in Keynote. It always pains me when someone see my simple logo/application and said that I didn't give it my all, or didn't try hard enough.

      That's from my experiences, but I think a lot of you guys share this same sentiment.

      But yeah, I still agree that Pentagram's work doesn't really caught my eyes in term of eye candy or design revolution. It is plain and boring, but I cannot denied that it is practical to use, and act more like a solid foundation for any further design development along the way.

      0 points
    • Nic TrentNic Trent, almost 7 years ago (edited almost 7 years ago )

      As if the original logo couldn't be done in some off-brand application?

      This new mark shows decision making that took a great amount of restraint and harnessing of creativity. This is an icon that serves a wide range of requirements. This logo is smart.

      0 points