Ask DN: How to learn copywriting?

over 5 years ago from Dennis Schmidt, Product Designer at car2go

  • Dirk HCM van BoxtelDirk HCM van Boxtel, over 5 years ago (edited over 5 years ago )

    Great points, Jay.

    I'd like to add:

    • Learn to recognise patterns in good/great articles. Ask yourself why they're easy to read, fun or otherwise exceptional.
    • Golden rule with copy for the web: once you're done writing the most concise copy you possibly can write, cut it in half. Then cut it in half again.

    I'd also recommend signing up for a larger blogging network. I occasionally wrote for SBNation's Celticsblog (Vox owned), and they've got a brilliant authors-only blog where they talk about how to write the best material you possibly can, backed up by tons of relevant numbers they've gotten from their many blogs.

    That's just the best place to learn. Same as here on DN: surround yourself with people who are better than you and let your old pal Osmosis do the work.

    2 points