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over 5 years ago from Dennis Schmidt, Product Designer at car2go
Lots of good books and resources listed below, so I won't add to those.
Instead, I'd recommend: find a copywriter and work with them. Have them edit your copy, ask them why did what they did, and pay close attention to the stuff they write.
Cut words ruthlessly. Study puns and idioms and learn to tweak them to make them your own.
But most of all: Read. A lot.
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