Ask DN: How to learn copywriting?

over 5 years ago from Dennis Schmidt, Product Designer at car2go

  • Jay Tyagi, over 5 years ago
    1. Really know about the stuff you are writing about. Invest a good amount of time into the research.
    2. Copywriting is 50% research, note-taking, brainstorming. 10% the actual writing process. 40% rewriting, editing.
    3. Read good advertising. Follow Adage, Adweek and ad agencies.
    4. Learn from the masters - Ogilvy, Schwab, Halbert, Hopkins. Read time-tested ad books.
    5. Read Cashvertising for instant improvement in your copy.

    If I could only give you one tip from my experience - write for the visual brain. Write visuals, not just words.

    Good luck.

    12 points
    • Thom StoodleyThom Stoodley, over 5 years ago

      Follow ADWEAK too

      1 point
    • Dirk HCM van BoxtelDirk HCM van Boxtel, over 5 years ago (edited over 5 years ago )

      Great points, Jay.

      I'd like to add:

      • Learn to recognise patterns in good/great articles. Ask yourself why they're easy to read, fun or otherwise exceptional.
      • Golden rule with copy for the web: once you're done writing the most concise copy you possibly can write, cut it in half. Then cut it in half again.

      I'd also recommend signing up for a larger blogging network. I occasionally wrote for SBNation's Celticsblog (Vox owned), and they've got a brilliant authors-only blog where they talk about how to write the best material you possibly can, backed up by tons of relevant numbers they've gotten from their many blogs.

      That's just the best place to learn. Same as here on DN: surround yourself with people who are better than you and let your old pal Osmosis do the work.

      2 points