• Joel CalifaJoel Califa, over 3 years ago
    • You have a good understanding of the problems you work on, and you can articulate them.
    • You have a solid process and you make sound, backed up decisions. I'm only interested in seeing things that are relevant and explained. Pleeease don't show me a slide of the persona you made if it's wasn't useful to the process, or isn't useful to me.
    • Bonus: You get into the results. Was the project successful? Why?
    • Bonus: I get a feeling for who you are based on your messaging. Humor is a plus, but don't go overboard.

    Disclaimer: if your portfolio looks bad I'm not even going to read through it. Visual design is just one aspect of what I'm looking for, but it's a requirement for my team. If you don't pay attention to color, type, layout—there's no point in spending time vetting other stuff. That's always my first filter.

    13 points
    • Daniel GoldenDaniel Golden, over 3 years ago (edited over 3 years ago )

      I second your disclaimer. I've received ~20 portfolios in the last month, and (frustratingly) more than half weren't worth digging in to. These basic visual design skills are non-negotiable.

      0 points