UX Teardown: What you can learn from a man shopping for bras(userbrain.net)

almost 4 years ago from Mathias Placho, Co-Founder of Userbrain.net and Simplease

  • Louis-André LabadieLouis-André Labadie, almost 4 years ago

    The underlying assumption in your answer is that a site where you buy bras is one of these user-agnostic situations:

    [...] for most sites, it doesn't much matter who you test

    Are you saying there is no particular knowledge or life experience that comes with the intent of buying a bra ?

    Not, for example, the kind of knowledge that a man (with kind but horribly misguided intent) may not have, whereas almost any woman would?

    Or the kind of life experience to which the site's copy is addressed, from its very first sentence – but which may not make much sense to someone without it?

    1 point
    • Stefan RösslerStefan Rössler, almost 4 years ago

      Hi Louis-André,

      thanks for your comment!

      It's not exactly one of these user-agnostic situations, but as you'll see when you watch the clips, it didn't much matter that the site was tested by a man.

      What I mean is that the missing filters and the slow page loading speed would have affected men and women alike. And as I said in the article, the size chart might be irrelevant to most women, but it could be a big aid to people with kind but horribly misguided intents, who need help (which is exactly what the size chart should provide).

      If I had not screwed up the scenario (by asking for size M), our user would not have had any problems with choosing a bra. And that's the goal in terms of a website's usability. Everyone should be able to use your site (this is true for most sites)—even if he or she is not directly addressed by the copy and therefor not the exact target audience.

      Are you saying there is no particular knowledge or life experience that comes with the intent of buying a bra ?

      No, but I want to say that this particular knowledge or life experience is not a prerequisite for buying a bra online. And that's why we thought it might be a vivid example to underline this; by testing a site that's obviously geared towards women with a male tester and show that even this yields insightful findings.

      I like to think of it this way: if you test your site with someone who's obviously not your target audience, and even this person is able to use your site with ease, you can assume that people with more knowledge about the subject matter will have an even better experience.

      This doesn't mean that you shouldn't test with your target audience too to see if that's actually true. It only means that instead of not doing much user testing, you could just test your site with anyone and already get useful insights.

      Anyway, thank you for your really interesting questions. I hope I answered them without too much babbling :)


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