Site Design: Plaid (plaid.com)

over 4 years ago from Connor Hasson, Experince Designer

  • Tyler AllenTyler Allen, over 4 years ago

    It's a nice design, but very, very similar to what they had in place previously and does not really make sense for an update in 2016. There are a lot of visual elements and interactive elements that perhaps should be there, not solely any material elements, but elements in general that show the designer knows about trends and fads and how to execute them properly within the design. Interactions of any sort are lacking, which is a bit sad, these elements really pull the user in and allows the page to seem not so banal.

    That's what I dislike most here, it's banality. The logo looks pretty neat, much better than the 'P' they used when I worked with them a few years back, though would be helpful if it was retina ready, looks quite fuzzy on my 5k. It's certainly not an elegant design as Ted notes, but it does have a nice subtlety to it, but I just feel as if this design is too little too late for this 'era' of design. Websites are becoming more than static sales pages, they're becoming interactive experiences for users, so perhaps next time around they'll push for something a bit more modern and risky in terms of design and function.

    1 point