You Could Almost Do Anything Pt. III(elischiff.com)

over 5 years ago from Eli Schiff, elischiff.com

  • Alec LomasAlec Lomas, over 5 years ago (edited over 5 years ago )

    What I see in front of me is a rectangle with a green stroke.

    Few logos survive without context (even your own, Eli).

    Not two weeks after I published my piece on the trajectory of the HP logo, Vlad Savov of The Verge published a masterwork of a puff piece on the Moving Brands HP logo and its "perfection."

    Why do we, as designers, care what Vlad from The Verge has to say? He enjoyed the logo, and I happen to agree with him there, but ultimately he's a tech reporter writing an opinion piece, not a design tastemaker. Or does this remark only exist to imply that your article had an influence over the writings of a "mainstream" site?

    I think the thing I dislike most about your articles is their overwrought self-importance. This entire three part series should have been, at most, three paragraphs and a few images. But I guess you got so caught up in what you could do, you forgot to think about what you should do.

    25 points