Death & Taxes: 3 Design firms rebrand the IRS(bloomberg.com)

7 years ago from Anna Niess, Product Designer at Tumblr

Clark Wimberly, 7 years ago
These are so superficial it's almost painful. Design can solve lots of things, but the tax process in a waaaay deeper hole than visual design could fix.
PS the last one (with the payment app) looks like a bootleg TurboTax.
7 points
- Mike Wilson, 7 years ago
  Huh? Of course its visual. This was a fun brand design exercise.
  As much as DN would like to pretend otherwise, design isn't just a utilitarian construct for efficiency and problem solving. It's also about communication.
  Sorry they didn't hire a team of 40 designers and spend $10,000,000 completely revamping the IRS user journey for the purpose of this fun Bloomberg article.
  5 points
  - Clark Wimberly, 7 years ago
    They don't need a team of 40, they need to avoid the article/exercise to begin with. Oh well.
    4 points
- Jim Silverman, 7 years ago
  friendly reminder that TurboTax spends a ton of money to ensure the IRS stays horrible: http://techcrunch.com/2013/03/27/turbotax-maker-funnels-millions-to-lobby-against-easier-tax-returns/
  3 points

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