I thought people might like this rebrand because the story was told in a very unpretentious way (unlike Uber's rebrand). Always thought that was a factor, but perhaps it isn't.
Can anyone think of a somewhat recent rebrand that really went over well? What were the elements at play that caused it to be so well-received?
Logo's seem so subjective to me. I imagine it has to be more than just good design work...
I thought people might like this rebrand because the story was told in a very unpretentious way (unlike Uber's rebrand). Always thought that was a factor, but perhaps it isn't.
Can anyone think of a somewhat recent rebrand that really went over well? What were the elements at play that caused it to be so well-received?
Logo's seem so subjective to me. I imagine it has to be more than just good design work...