Site Design: Intercom(intercom.io)

5 years ago from Jennie Li, Designer at Intercom

  • James Young, almost 5 years ago

    I like it but I don't care much for how they define a vague problem ("Communication is hard"), make a vague claim ("with Intercom it's simple") then go straight for the jugular and try make a grab for my email address and signup without yet clarifying how they actually solve any of my apparent problems until further down the page.

    I personally need more of the story and information about who they are and how they help before I'd even consider handing over my details.

    Apart from that though, I really like the style.

    0 points
    • Matt Hodges, almost 5 years ago

      It's a best practice to have a CTA above the fold. This is something we've tested and found has improved signup conversion rates. It's especially helpful for visitors who already know what Intercom is based on past experience or due to a recommendation from someone they trust.

      There's nothing stopping you from scrolling if you need more of the story ;)

      1 point