Designer News
Where the design community meets.
7 years ago from Nic Trent, Lead Designer
All of that, and also: this site has a really, ridiculously high "oddly satisfying" rating. I clicked ever single one of the interactive elements, and every single time, the OCD in me cried a little tear of joy.
Beautiful.
100% agree. The way it was presented to me and how much I enjoyed using it meant that I simply didn't care if it didn't meet some obscure UX standard.
Great work.
Agree! This site put a smile on my face! Would't have spent all that time clicking on each element getting more and more excited. Nice to see some bold moves!
Designer News
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Insert typical condescending "it looks pretty but blah blah blah affordances" Designer News comment with up votes.
But seriously, this is a brilliant concept with great execution. I wouldn't have known that Somerset existed if they didn't dare to do something outside-the-box with their website and give me a reason to visit it. And as a designer who also does print work, I'm in their target audience. Not only did they reach me without spending any money on ad media, they also made a big impact.