Utility is more important than usability(elezea.com)

over 4 years ago from Rian van der Merwe, Product manager at Wildbit

  • Ben Patterson, over 4 years ago

    UX does more than make applications easier to use. Great UX can reveal utility faster than marketing websites or a sales team. If your potential customers can easily imagine themselves using your application, you'll simply have an easier time selling it.

    I don't really disagree with anything in this article. ROI on utility probably does beat ROI on usability. You'd be smart to create an MVP before spending six months ironing out the experience. But that doesn't mean UX isn't a good investment.

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