Utility is more important than usability(elezea.com)

over 4 years ago from Rian van der Merwe, Product manager at Wildbit

  • Harper Lieblich, over 4 years ago

    This article is absolutely spot on.

    As long as the users you're designing for all belong to the race of Homo Economicus. This is the legendary species of consistently rational creatures who always make decisions in their own self interest.

    The rest of us don't make completely rational decisions when deciding to use a product. We don't conduct a cost-benefit analysis as we're testing a new product. If a product is difficult to use, most people just won't use it. Even if there's a double rainbow and a pot of gold at the other end.

    2 points