"A hamburger menu, in this case, is a safety net for a particular subset of users. We know by analytics that the audience we're going after is comfortable with hamburger menu components."
That's fair (I don't have strong feelings about hamburger icons in general), but I think what these folks are saying is that the experience of the site changes drastically once you open that menu. Nothing in the copy or calls to action suggest that those principles are in fact a) physical products that you could b) purchase on the site. I thought it was a fun one-pager.
I definitely think there are some missed opportunities here; it's a little too clever. But the visual design is beautiful and the products are compelling.
"A hamburger menu, in this case, is a safety net for a particular subset of users. We know by analytics that the audience we're going after is comfortable with hamburger menu components."
That's fair (I don't have strong feelings about hamburger icons in general), but I think what these folks are saying is that the experience of the site changes drastically once you open that menu. Nothing in the copy or calls to action suggest that those principles are in fact a) physical products that you could b) purchase on the site. I thought it was a fun one-pager.
I definitely think there are some missed opportunities here; it's a little too clever. But the visual design is beautiful and the products are compelling.