• Andrew ConnAndrew Conn, almost 4 years ago

    Works on Safari iOS with Adblockers running. I would think they're running an A/B test to see abandonment rates. Publishers have limited choices for business models - ad supported, subscription, or run into the arms of Facebook - so they have to try something. Here's the tricky thing for them... If they block me from viewing the site with an ad blocker I just won't go there and if it's a subscription site I won't go there, and if their publishing medium becomes Facebook I won't go there. I imagine a lot of their readership feels similarly.

    6 points